Attio + Gmail Integration
Connect Gmail to Attio so sent and received emails log themselves against the matching person or company record, and new contacts can be created straight from an inbox thread.
What Does This Integration Do?
Gmail knows a conversation happened; Attio doesn't, until someone manually forwards or BCCs a thread in. That gap means reps spend time logging emails by hand, and anything sent from a personal inbox never makes it onto the record at all.
This integration watches a connected Gmail account (or Google Workspace domain) and logs matching threads against the person or company record in Attio automatically, using the email address as the match key. New senders can optionally create a record instead of being dropped.
What Syncs, and Which Way
Most Gmail + Attio projects sync the same core objects. We adjust matching rules and object mapping to fit how your team already uses Attio.
Sent & Received Email
Gmail → Attio
Threads logged on the matching person or company record
New Senders
Gmail → Attio
Unrecognized senders optionally create a new person record
Contact Details
Attio → Gmail
Name and title kept current in Google Contacts, where used
Calendar Activity
Google Calendar → Attio
Meetings logged against the record from the same thread
Labels & Folders
Gmail → Attio
Gmail labels mapped to Attio status or list membership
Unsubscribes
Gmail → Attio
Bounces and opt-outs flagged on the record automatically
How We Build It
Gmail exposes push notifications via Google Cloud Pub/Sub and a REST API for reading and sending mail. Attio's API handles the write side.
| Approach | What it is | Best for | Watch out for |
|---|---|---|---|
| Gmail API + Pub/Sub push | Real-time notification when new mail arrives in a watched mailbox | Logging emails the moment they land | Watch expires every 7 days and needs renewal |
| Gmail REST API (pull) | Scheduled polling of threads and labels | Backfills and lower-volume mailboxes | Higher latency than push notifications |
| Attio REST API | Records, notes, and list-entry endpoints secured with an API key or OAuth | Writing logged activity onto records | Rate limits on very high email volume |
| Google Workspace domain-wide delegation | Service account access across every mailbox in a Workspace | Company-wide rollout without per-user OAuth | Requires admin console setup and consent |
Where a template usually falls short: matching an email to the right record when a contact has three email aliases, or when the sender isn't in Attio yet, is where generic Zapier-style recipes break down. Getting the matching logic right the first time is most of the build.
How Much Does It Cost?
An Attio + Gmail integration typically costs between $1,800 and $6,500 to implement, depending on mailbox count, matching complexity, and whether Calendar is included.
| Approach | Implementation | Ongoing |
|---|---|---|
| Single mailbox, basic logging | $1,800 – $3,000 | Support retainer only |
| Team-wide Gmail + record matching | $3,000 – $5,000 | Support retainer only |
| Full rollout with Calendar & auto-create rules | $5,000 – $6,500+ | Support retainer only, no platform fee |
The number moves most on how many mailboxes connect, whether new senders should auto-create records, and whether Google Calendar activity is in scope. We quote a fixed price after a scoping call.
How Long Does It Take?
The biggest schedule risk is ambiguous matching rules for shared inboxes and personal aliases — we confirm those before any code is written.
Single mailbox logging
One connected Gmail account, existing-record matching only.
Team-wide rollout
Multiple mailboxes, Calendar sync, and auto-create rules for new contacts.
What Does Our Integration Process Look Like?
Every engagement follows the same five stages — you get a fixed-price scope and a mapping sheet you sign off before we build.
Discover
We review your Attio workspace, objects, and your Gmail account setup.
Map
We document every event, direction, field mapping, and error rule before building.
Build
We implement against an Attio sandbox workspace and Gmail's test/sandbox environment.
Test
We run real-world scenarios end to end before touching production data.
Support
We monitor after go-live, with alerting, logging, and a named contact.
Frequently Asked Questions
A Gmail API watch pushes new-mail notifications through Google Cloud Pub/Sub to a listener, which logs the thread against the matching Attio record over the Attio REST API.
That's configurable. New senders can be ignored, flagged for review, or automatically create a new person record depending on the rule you choose.
Yes. Domain-wide delegation lets a service account watch every mailbox in the Workspace without each person granting OAuth access individually.
Yes, where wanted. Meetings tied to a thread or a matched attendee are logged on the same record as the related emails.
Most projects run $1,800 to $6,500 depending on mailbox count and scope. See the cost table above for a full breakdown.
Yes. Loose email-matching rules are the most common cause of duplicate people and companies in Attio, and it's a regular cleanup job for us.
Ready to Connect Gmail to Attio?
Every email logged by hand is a gap in the record the next rep has to guess around. A scoped integration removes that work permanently — and you'll know the exact cost before we start.