Introduction
A large financial services company's Angular-based website was loading slowly at scale, affecting both user experience and search performance. RethinkingWeb ran a structured performance optimization engagement over six months.
The result is a measurably faster site across its highest-traffic pages.
Problem Statement
Slow-loading pages were hurting the experience for customers researching financial products, and weak Core Web Vitals scores were affecting search visibility. The performance issues spanned front-end code, assets, and caching, so a piecemeal fix wouldn't be enough.
Solutions
RethinkingWeb carried out a structured, multi-phase performance optimization. Key elements included:
Performance Audit
A detailed audit across the site's highest-traffic pages.
Angular Code Optimization
Front-end code changes targeting render-blocking bottlenecks.
Caching & Asset Delivery
Improved caching and asset delivery to cut repeat load times.
Core Web Vitals Tuning
Targeted fixes to bring key metrics into healthy ranges.
Implementation
The engagement covered a full performance audit, Angular front-end optimization, caching and asset delivery improvements, and ongoing Core Web Vitals tuning, delivered over six months.
Results & Achievements
The company came away with a faster, more competitive website:
Improved Core Web Vitals
Key metrics moved into healthy ranges across major pages.
Faster Page Loads
High-traffic pages load noticeably faster for visitors.
Better Search Rankings
Improved performance supported stronger search visibility.
On-Time Delivery
The optimization program was completed within six months.
Conclusion
By tackling performance across code, assets, and caching, RethinkingWeb helped the financial services company deliver a faster experience to customers researching its products.
