Introduction
A financial services company needed to manage a growing network of influencers referring new business, with commissions calculated and paid out accurately at scale. RethinkingWeb built a custom PHP API layer on Google Cloud Platform over a four-month engagement.
The result is a platform that automates influencer onboarding, tracks referrals end-to-end, and calculates commissions without manual reconciliation.
Problem Statement
Referral tracking and commission calculations were handled manually, which didn't scale as the influencer network grew and made payouts slow and error-prone. Onboarding new influencers, including compliance checks, was also a manual, time-consuming process.
The company needed a platform that could onboard influencers, attribute referrals accurately, and calculate commissions automatically at scale.
Solutions
RethinkingWeb built a custom PHP API layer on Google Cloud Platform. Key elements included:
Influencer Onboarding & KYC
Influencers are onboarded with built-in compliance checks.
Referral Tracking & Attribution
Every referral is tracked back to the influencer who generated it.
Automated Commission Engine
Commissions are calculated automatically based on referral outcomes.
Reporting Dashboard
Influencers and internal teams track performance and payouts.
Custom PHP API Layer
APIs built to support onboarding, attribution, and commission logic.
GCP-Hosted Infrastructure
Infrastructure built on Google Cloud Platform to scale with the network.
Implementation
The engagement covered custom PHP API development for onboarding and attribution, the commission calculation engine, the reporting dashboard, and GCP infrastructure setup.
Results & Achievements
The company came away with a platform built to scale its influencer network:
Automated Commission Payouts
Commissions are calculated and reconciled without manual work.
Scalable Network Management
New influencers can be onboarded without added administrative load.
Transparent Referral Reporting
Influencers and internal teams see attribution and payouts clearly.
On-Time Delivery
The platform was delivered within the four-month timeline.
Conclusion
By automating onboarding, attribution, and commission calculations, RethinkingWeb helped the company scale its influencer network without scaling its back-office overhead.