Introduction
A US-based field service management SaaS company had outgrown its original marketing website, which no longer reflected its product positioning or supported the team's pace of content updates. RethinkingWeb rebuilt the site on WordPress, hosted on Google Cloud Platform, over a three-month engagement.
The new site gives the marketing team direct control over content while pulling live product and customer data through custom APIs, so the site stays current without manual upkeep.
Problem Statement
The company's existing marketing site was built on an inflexible CMS that made even small copy or design updates slow, and it wasn't built to scale alongside a fast-growing SaaS product with frequent feature releases and customer stories to publish.
They needed a modern, editable site that could reflect an evolving product and brand, hosted on infrastructure that could scale with traffic.
Solutions
RethinkingWeb migrated the marketing site to WordPress with a custom API layer, deployed on Google Cloud Platform. Key elements included:
WordPress Rebuild
A fresh WordPress build replacing the legacy CMS, with a custom theme.
Google Cloud Hosting
The site was deployed on GCP for reliability and room to scale with traffic.
Custom PHP API Layer
APIs pull structured content such as customer logos and product updates.
Content Architecture
Page templates and content types built for how the marketing team publishes.
Performance Tuning
Caching and asset optimization for faster page loads across the site.
SEO-Ready Structure
Clean URL and metadata structure built in from the start.
Implementation
The engagement covered information architecture, custom WordPress theme development, API integrations for dynamic content, GCP environment setup and deployment pipeline, and performance and SEO tuning ahead of launch.
Results & Achievements
The company came away with a marketing site built for how a fast-moving SaaS team actually works:
Faster Content Updates
The marketing team can publish and edit pages without developer help.
Reliable, Scalable Hosting
GCP infrastructure supports traffic spikes without added strain.
Improved Load Times
Performance tuning brought noticeably faster page loads.
Stronger SEO Foundation
Clean structure gives the site a better base to rank on.
Conclusion
By rebuilding the marketing site on WordPress and Google Cloud Platform, RethinkingWeb gave the SaaS company a site that keeps pace with its product and its marketing team.
