Introduction
A US-based skincare and beauty brand wanted a storefront that could guide customers to the right products for their skin, not just list items in a grid. RethinkingWeb built a Shopify store with a routine-based shopping experience, delivered over a three-month engagement.
The store helps first-time visitors find products suited to their skin type, while making it easy for returning customers to reorder their routine.
Problem Statement
The brand's product range spans multiple skin types and concerns, and its previous online presence didn't help customers figure out which products were right for them - leading to lower conversion on first-time visits.
They needed a storefront that could guide new customers to the right products and make it simple for existing customers to reorder their routine.
Solutions
RethinkingWeb built a Shopify store centered around skin-type guidance and routine building. Key elements included:
Custom Shopify Storefront
A clean, beauty-brand storefront built on Shopify.
Skin-Type Product Finder
A guided quiz-style flow directs shoppers to suitable products.
Routine-Based Bundling
Products grouped into suggested routines rather than a flat catalog.
Easy Reorder Flow
Returning customers can reorder their full routine in a couple of clicks.
Reviews & Social Proof
Product pages built to surface reviews and before/after content.
Performance Optimization
Storefront tuned for fast loading on mobile, where most traffic lands.
Implementation
The engagement covered Shopify theme design and development, a guided skin-type finder, routine-based catalog structuring, reorder flow setup, and performance tuning ahead of launch.
Results & Achievements
The brand came away with a store built to convert first-time visitors into routine customers:
Guided Product Discovery
New visitors are guided to products suited to their skin.
Faster Reordering
Returning customers can reorder their routine in a few clicks.
Improved First-Time Conversion
Guided discovery helped turn more first visits into purchases.
Strong Mobile Performance
Fast load times across the mobile traffic the brand sees most.
Conclusion
By building a Shopify store around skin-type guidance and routines, RethinkingWeb gave the brand a storefront that helps customers find - and keep buying - the right products.
