Introduction
A survey and analytics software company needed to extend its platform with more flexible survey logic and faster reporting for enterprise customers running large-scale studies. RethinkingWeb built out the platform on custom PHP APIs, deployed on AWS, over a six-month engagement.
The result is a platform that can handle complex survey logic and high response volumes while giving customers analytics they can act on as responses come in.
Problem Statement
Enterprise customers needed more advanced survey logic - branching questions, custom scoring, large respondent panels - than the existing platform could comfortably support, and reporting lagged behind response collection.
They needed a platform that could handle complex survey designs at scale and surface analytics in closer to real time.
Solutions
RethinkingWeb extended the platform with a custom PHP API layer, deployed on AWS. Key elements included:
Advanced Survey Logic
Support for branching questions, scoring, and complex survey flows.
Real-Time Analytics
Response data is processed and surfaced in dashboards as it comes in.
Large-Panel Support
The platform handles high respondent volumes without slowing down.
Custom PHP API Layer
APIs built to support survey logic, scoring, and reporting features.
AWS-Native Architecture
Infrastructure built on AWS to scale with large-panel survey volume.
Exportable Reporting
Customers can export detailed reports directly from the platform.
Implementation
The engagement covered custom PHP API development for advanced survey logic, real-time analytics processing, AWS infrastructure scaling for large panels, and reporting and export functionality.
Results & Achievements
The company came away with a platform built for enterprise-scale survey work:
Richer Survey Capabilities
Customers can now build more complex, branching survey designs.
Faster Insight Delivery
Analytics update closer to real time as responses arrive.
Enterprise-Scale Reliability
The platform now supports much larger respondent panels.
On-Time Delivery
The platform extension was delivered within the six-month timeline.
Conclusion
By extending the platform with advanced survey logic and real-time analytics on AWS, RethinkingWeb helped the company support the enterprise-scale studies its customers needed.
