Twenty + HubSpot Integration
Twenty + HubSpot integration puts lead source, campaign engagement, and pipeline stage directly on your Company and People records, so sales stops chasing marketing for context on every lead. We build on the HubSpot API and Twenty's REST/GraphQL API, using HubSpot webhooks for real-time deal and engagement events.
What Does a Twenty + HubSpot Integration Do?
Campaigns and lead activity live in HubSpot, but deal context lives in the CRM — without integration, sales reps work leads with no idea which campaigns or emails actually moved them. A Twenty + HubSpot integration matches HubSpot contacts and companies against Twenty People and Company records, and keeps lead source, engagement, and pipeline stage current automatically.
HubSpot isn't a native Twenty connector, so this integration runs on the HubSpot API reading contacts, campaigns, and deals, paired with HubSpot webhooks for real-time events on form submissions, email engagement, and deal-stage changes.
On the Twenty side, we write matched records through the REST or GraphQL API, updating standard fields for simple cases or a custom Campaign/Engagement object where marketing and sales need deeper reporting.
What Data Moves Between HubSpot and Twenty?
Leads
Source & lifecycle stage
Kept current on the record as contacts move from lead to MQL to customer
Campaign Engagement
Email opens, clicks & forms
Logged against the record so sales can see what actually drove interest
Pipeline Stage
Deal stage & value
Synced per account and written back as a field for at-a-glance reporting
Forms & Intent Signals
Submissions & high-intent actions
Flagged on the record — and optionally alerted in Slack — the moment they happen
How Do You Integrate HubSpot with Twenty?
HubSpot has no native Twenty connector, so every integration runs on the HubSpot API and webhooks. The choice is between event-driven webhook sync and scheduled polling, depending on how time-sensitive your lead and pipeline reporting needs to be.
| Approach | What it is | Best for | Watch out for |
|---|---|---|---|
| HubSpot Webhooks + Twenty API | Real-time push on deal, campaign, and engagement events into Twenty via REST or GraphQL | Real-time lead-scoring and pipeline accuracy | Requires a small always-on service to receive and verify webhook signatures |
| HubSpot API (scheduled sync) | Periodic pulls of contacts and deal stages | Lower-urgency reporting or nightly reconciliation | Not real-time — hot-lead signals arrive with a delay |
| iPaaS templates (Zapier/Make) | Pre-built HubSpot-to-CRM flow triggers | Simple one-way status updates on a small contact base | Custom lead-scoring and Campaign objects outgrow the template quickly |
The truth most vendors won't tell you: if you just need basic contact and deal-stage sync, Twenty's native sync is genuinely the right answer and costs nothing extra to run. We'll tell you when that's the case rather than pitching a custom build you don't need.
How Much Does a Twenty + HubSpot Integration Cost?
A typical Twenty + HubSpot integration costs between $3,000 and $11,000, depending on pipeline complexity and how much lead-scoring logic is required.
| Approach | Implementation | Ongoing |
|---|---|---|
| Templated iPaaS connector (Zapier/Make) | $3,000 – $5,800 | $30 – $250/month platform subscription |
| Webhook-driven lead & pipeline sync | $5,200 – $8,800 | Support retainer only |
| Custom Campaign/Engagement object with lead-scoring alerts | $8,000 – $11,000 | Support retainer only |
The number moves most on pipeline and campaign complexity, whether full engagement history needs to sync as opposed to just lifecycle-stage fields, and whether you want lead-scoring alerts layered on top (e.g. a Slack ping on a marketing-qualified lead). We quote a fixed price after a scoping call.
What Does Our Integration Process Look Like?
Every engagement follows the same five stages — you get a fixed-price scope and a mapping sheet you sign off before we build.
Discover
We map your marketing and sales workflow, team size, and the matching rules you need.
Map
We document every field, direction, and matching rule before building.
Build
We configure native sync or implement custom middleware against a sandbox workspace.
Test
We run real lead and campaign scenarios end to end — false matches, edge cases, duplicates.
Support
We monitor after go-live, with alerting, logging, and a named contact.
The Team on Both Sides of the Sync
We're an official Twenty CRM partner, and we build and run integrations for companies across the US, UK, Australia, and India. We recommend native sync when it fits and build custom only when your pipeline reporting demands it — no reason to oversell you a service you don't need.
HubSpot is one integration among several we connect to Twenty. See our full Twenty CRM integration services page, or explore other popular pairings like Intercom and Slack.
Frequently Asked Questions
Yes. Deal stage changes, campaign engagement, and lifecycle-stage updates in HubSpot update the matching Twenty record via webhooks, so marketing and sales activity is visible without opening HubSpot.
No — HubSpot is not a native Twenty integration, so this pairing is built on the HubSpot API and webhooks, matched against Twenty's REST/GraphQL API and standard or custom objects.
Yes. We commonly pair this integration with a Slack or email notification on marketing-qualified leads, deal-stage changes, or high-intent campaign engagement, so sales isn't discovering a hot lead a day late.
Yes. We can log full campaign and form-submission history or just a rolled-up engagement score, depending on how much detail your sales team needs inside Twenty.
Most Twenty + HubSpot integrations cost between $3,000 and $11,000 depending on pipeline complexity, whether campaign engagement syncs in full, and how much lead-scoring logic is needed. We quote a fixed price after scoping.
Ready to See Lead Source and Pipeline Stage on Every Record?
Every week your CRM and marketing platform stay disconnected, your sales team is working leads blind instead of acting on engagement signals. A scoped Twenty + HubSpot integration removes that guesswork permanently — and you'll know the exact cost before we start.