Twenty + Slack Integration
Twenty + Slack integration puts opportunity-stage alerts, new-record pings, and workflow triggers directly in the channels your team already lives in, so nobody finds out about a stalled deal from a weekly report. We build on the Slack API and Twenty's REST/GraphQL API, using Twenty webhooks to fire real-time events into Slack.
What Does a Twenty + Slack Integration Do?
Deals move in the CRM, but teams live in Slack — without integration, a stage change or a new high-value record sits unnoticed until someone happens to open Twenty. A Twenty + Slack integration listens for the record and pipeline events that matter and posts them straight into the right channel, in real time.
Slack isn't a native Twenty connector, so this integration runs on Twenty's own webhooks and workflow events, paired with the Slack API — Incoming Webhooks for simple one-way alerts, or the Events/Bot API when replies and actions need to flow back into Twenty.
On the Twenty side, we configure workflow triggers and, where actions need to flow back in, write to matched records through the REST or GraphQL API when a rep clicks a button or runs a slash command in Slack.
What Moves Between Twenty and Slack?
Opportunity Alerts
Stage & value changes
Posted to the deal channel the moment an opportunity moves stage or value
New-Record Pings
New leads, companies & deals
Announced in the right channel so the owning team sees it the moment it lands
Workflow Triggers
Task assignment & approvals
Routed to the assigned rep as an actionable Slack message, not just an FYI
Channel Routing
Team & deal-size rules
Sent to the right channel by pipeline, owner, or deal size — no alert-fatigue firehose
How Do You Integrate Slack with Twenty?
Slack has no native Twenty connector, so every integration runs on Twenty's webhooks and the Slack API. The choice is between one-way alerts and two-way interactive messages, depending on whether reps need to act from inside Slack.
| Approach | What it is | Best for | Watch out for |
|---|---|---|---|
| Twenty Webhooks + Slack Incoming Webhooks | One-way push of record and pipeline events straight into a channel | Simple, fast alerting with no two-way logic needed | Can't handle replies or actions — it's a broadcast only |
| Slack Events/Bot API + Twenty API | Interactive Slack messages with buttons or slash commands that write back to Twenty | Teams that want to act on alerts without leaving Slack | Needs a small always-on service to handle Slack's request/response cycle |
| iPaaS templates (Zapier/Make) | Pre-built Twenty-to-Slack flow triggers | Simple one-way alerts on a small team | Channel-routing rules and interactive actions outgrow the template quickly |
The truth most vendors won't tell you: if you just need a single alert on new records, Twenty's built-in notifications are genuinely the right answer and costs nothing extra to run. We'll tell you when that's the case rather than pitching a custom build you don't need.
How Much Does a Twenty + Slack Integration Cost?
A typical Twenty + Slack integration costs between $1,800 and $8,000, depending on how many triggers and channel-routing rules are required.
| Approach | Implementation | Ongoing |
|---|---|---|
| Templated iPaaS connector (Zapier/Make) | $1,800 – $3,800 | $20 – $150/month platform subscription |
| Webhook-driven alerts with channel routing | $3,500 – $6,000 | Support retainer only |
| Interactive Slack actions with Twenty write-back | $5,500 – $8,000 | Support retainer only |
The number moves most on how many workflow triggers and channels are involved, and whether you want interactive actions layered on top (e.g. approving a deal directly from a Slack message). We quote a fixed price after a scoping call.
What Does Our Integration Process Look Like?
Every engagement follows the same five stages — you get a fixed-price scope and a mapping sheet you sign off before we build.
Discover
We map your team structure, channels, and the events worth alerting on.
Map
We document every field, direction, and matching rule before building.
Build
We configure native sync or implement custom middleware against a sandbox workspace.
Test
We run real record and pipeline scenarios end to end — duplicate alerts, wrong-channel routing, edge cases.
Support
We monitor after go-live, with alerting, logging, and a named contact.
The Team on Both Sides of the Sync
We're an official Twenty CRM partner, and we build and run integrations for companies across the US, UK, Australia, and India. We recommend Twenty's built-in notifications when they fit and build custom only when your channel-routing needs demand it — no reason to oversell you a service you don't need.
Slack is one integration among several we connect to Twenty. See our full Twenty CRM integration services page, or explore other popular pairings like Intercom and HubSpot.
Frequently Asked Questions
Yes. Opportunity-stage changes, new records, and workflow triggers in Twenty post to the right Slack channel via webhooks within seconds of the event happening.
No — Slack is not a native Twenty integration, so this pairing is built on the Slack API (Incoming Webhooks or the Events API) and Twenty's REST/GraphQL API, triggered off Twenty's own webhooks and workflow events.
Yes. We commonly route alerts by pipeline, deal size, or owning team so sales sees deal alerts, support sees escalations, and leadership sees only high-value or at-risk accounts.
Yes. We can build interactive Slack messages with buttons or slash commands that update a Twenty record directly, so reps don't have to leave Slack to act on an alert.
Most Twenty + Slack integrations cost between $1,800 and $8,000 depending on how many workflow triggers and channel-routing rules are needed, and whether Slack actions need to write back into Twenty. We quote a fixed price after scoping.
Ready to Get Pipeline Alerts Where Your Team Already Works?
Every week your CRM and Slack stay disconnected, deals stall quietly and new records go unnoticed until someone happens to check Twenty. A scoped Twenty + Slack integration removes that guesswork permanently — and you'll know the exact cost before we start.